Communication And Design Master's Degree
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 84511124 | Strategic Communication Management | 2026 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | Lecture, discussion, problem solving, case analysis |
| Mode of Delivery | Face to Face |
| Prerequisites | Turkish |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z28 | [email protected] | 7282 | Monday 12:00 |
Course Content
The concept of strategic communication, the leader in strategic communication, planning in strategic communication, strategic communication in the digital age, crisis and risk communication strategies, value-based communication.
Objectives of the Course
The primary objective of the Strategic Communication Management course is to teach how to engage in deliberate message planning, conduct target audience analysis, and ensure reputation management in order to achieve organizational goals
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Explains and critically evaluates, at an advanced level, the fundamental and current theories, concepts, methods, and approaches in communication and design. | 5 |
| P10 | Uses artificial intelligence and new media technologies creatively, critically, and ethically in communication and design processes; evaluates their effects on originality, reliability, copyright, and society. | 5 |
| P12 | Analyzes brand design, corporate communication, strategic communication, corporate reputation, and crisis communication processes in an integrated manner and produces communication solutions for these areas. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied. | P.1.1 | 1 |
| O2 | P.1.2 | 1 | |
| O3 | P.10.1 | 1 | |
| O4 | P.12.1 | 6 | |
| O5 | P.12.2 | 6 | |
| O6 | P.12.3 | 6 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | An Overview of the Concept, Forms, and Tools of Strategic Communication |
| 2 | An Overview of the Concept, Forms, and Tools of Strategic Communication |
| 3 | The Phenomenon of Leadership in Strategic Communication |
| 4 | The Phenomenon of Leadership in Strategic Communication |
| 5 | The Role of Content Planning and Creation in Strategic Communication |
| 6 | The Role of Content Planning and Creation in Strategic Communication |
| 7 | Strategic Communication Design in the Digital Age |
| 8 | Strategic Communication Design in the Digital Age |
| 9 | Crisis and Risk Communication Strategies |
| 10 | Crisis and Risk Communication Strategies |
| 11 | Corporate Strategic Communication |
| 12 | Communicating with Individuals of the New Era |
| 13 | Value-Based Communication |
| 14 | Value-Based Communication |
Textbook or Material
| Resources | İnci Çınarlı (2013). Stratejik İletişim Yönetimi. İstanbul. Beta Basım Yayın. |
| Taner Taşkıran (2020) Stratejik İletişim. Bilgi Odaklı İletişim Savunma Konsepti. Us Yayınları. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 50 (%) |
| Presentation | 1 | 20 (%) |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | - | - |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 15 | 3 | 45 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 15 | 6 | 90 |
| Midterms | 3 | 10 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 3 | 10 | 30 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 3 | 10 | 30 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 225 | ||
| Total Work Load / 30 | 7,50 | ||
| Course ECTS Credits: | 8 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P10 | P12 |
|---|---|---|---|---|
| O1 | Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied. | 5 | - | - |
| O2 | Kavrama düzeyi: İletişim ve tasarım kuramlarının temel varsayımlarını açıklar ve farklı kuramsal yaklaşımları örneklerle karşılaştırır. | 5 | - | - |
| O3 | Bilgi düzeyi: Yapay zekâ ve yeni medya teknolojilerinin temel kavramlarını, kullanım alanlarını ve etik sorunlarını tanımlar. | - | 5 | - |
| O4 | Bilgi düzeyi: Marka tasarımı, kurumsal iletişim, stratejik iletişim, kurumsal itibar ve kriz iletişiminin temel kavramlarını tanımlar. | - | - | 5 |
| O5 | Kavrama düzeyi: Marka kimliği, kurumsal itibar, stratejik iletişim ve kriz yönetimi arasındaki ilişkileri açıklar. | - | - | 5 |
| O6 | Analiz düzeyi: Bir kurumun marka kimliğini, iletişim stratejisini, hedef kitlesini, itibarını ve krizlere karşı hazırlık düzeyini analiz eder. | - | - | 5 |