Communication And Design Master's Degree
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 84511121 | Digital Corporate Communication | 2026 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | Lecture, discussion, problem-solving, case analysis |
| Mode of Delivery | Face to Face |
| Prerequisites | Turkish |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z28 | [email protected] | 7282 | Monday 12:00 |
Course Content
Basic concepts and definitions, elements of corporate communication, organizational communication, corporate brand in online environments, corporate identity, corporate image, corporate design, corporate perception and reputation, corporate culture.
Objectives of the Course
Acquiring the knowledge and skills to contribute to corporate management, supported by the principles and elements of internal and external corporate communication.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | X |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P1 | Explains and critically evaluates, at an advanced level, the fundamental and current theories, concepts, methods, and approaches in communication and design. | 5 |
| P10 | Uses artificial intelligence and new media technologies creatively, critically, and ethically in communication and design processes; evaluates their effects on originality, reliability, copyright, and society. | 5 |
| P12 | Analyzes brand design, corporate communication, strategic communication, corporate reputation, and crisis communication processes in an integrated manner and produces communication solutions for these areas. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied. | P.1.1 | 1 |
| O2 | P.1.2 | 1 | |
| O3 | P.10.1 | 1 | |
| O4 | P.12.1 | 1,6 | |
| O5 | P.12.2 | 6 | |
| O6 | P.12.3 | 6 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Basic Concepts and Definitions |
| 2 | Classification of Corporate Communication |
| 3 | Management Communication, Organizational Communication, Marketing Communication |
| 4 | Tools, Techniques, and Strategies Used in Digital Corporate Communication |
| 5 | Corporate Branding in the Digital Environment |
| 6 | Corporate Identity, Corporate Image, and Corporate Design in the Digital Environment |
| 7 | Digital Perception and Reputation |
| 8 | Corporate Culture in the Digital Environment |
| 9 | Digital Organizational Communication |
| 10 | Digital Organizational Communication Tools |
| 11 | Media Relations |
| 12 | Stakeholder Relations |
| 13 | Crisis Communication in the Digital Environment |
| 14 | Social Responsibility in the Digital Environment |
Textbook or Material
| Resources | İlknur Çakar (2025). Kurumsal İletişimden Dijital İletişime: Kavramlar ve Akademik Yönelimler | Özgür Yayınları |
| Murat Koçyiğit (2017). Dijital Halkla İlişkiler ve Online Kurumsal İtibar Yönetimi. Konya: Eğitim Yayınevi. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 50 (%) |
| Presentation | 1 | 20 (%) |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | - | - |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 15 | 3 | 45 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 15 | 6 | 90 |
| Midterms | 3 | 10 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 3 | 10 | 30 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 3 | 10 | 30 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 225 | ||
| Total Work Load / 30 | 7,50 | ||
| Course ECTS Credits: | 8 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P1 | P10 | P12 |
|---|---|---|---|---|
| O1 | Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied. | 5 | - | - |
| O2 | Kavrama düzeyi: İletişim ve tasarım kuramlarının temel varsayımlarını açıklar ve farklı kuramsal yaklaşımları örneklerle karşılaştırır. | 5 | - | - |
| O3 | Bilgi düzeyi: Yapay zekâ ve yeni medya teknolojilerinin temel kavramlarını, kullanım alanlarını ve etik sorunlarını tanımlar. | - | 5 | - |
| O4 | Bilgi düzeyi: Marka tasarımı, kurumsal iletişim, stratejik iletişim, kurumsal itibar ve kriz iletişiminin temel kavramlarını tanımlar. | - | - | 5 |
| O5 | Kavrama düzeyi: Marka kimliği, kurumsal itibar, stratejik iletişim ve kriz yönetimi arasındaki ilişkileri açıklar. | - | - | 5 |
| O6 | Analiz düzeyi: Bir kurumun marka kimliğini, iletişim stratejisini, hedef kitlesini, itibarını ve krizlere karşı hazırlık düzeyini analiz eder. | - | - | 5 |