Communication And Design Master's Degree

Course Details

KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
84511115	Digital Corporate Reputation Management	2026	Autumn	1	3+0+0	7,5	7,5

Course Type	Elective
Course Cycle	Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7)
Course Language	Turkish
Methods and Techniques	Lecture, discussion, problem-solving, case analysis.
Mode of Delivery	Face to Face
Prerequisites	Turkish
Coordinator	-
Instructor(s)	Assoc. Prof. Birol BÜYÜKDOĞAN
Instructor Assistant(s)	-

Course Instructor(s)

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Birol BÜYÜKDOĞAN	C-Z28	[email protected]	7282

Course Content

The concept of reputation, social stakeholders, reputation research, reputation management processes, factors influencing reputation, reputation on websites and social media, reputation analysis on the web and social media.

Objectives of the Course

Possessing the knowledge and experience to enhance digital reputation by taking into account the factors that influence corporate reputation

Contribution of the Course to Field Teaching

Basic Vocational Courses	X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationships between Course Learning Outcomes and Program Outcomes

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	Explains and critically evaluates, at an advanced level, the fundamental and current theories, concepts, methods, and approaches in communication and design.	5
P4	Identifies a scientific problem in communication and design; collects, analyzes, and interprets data using appropriate research methods and reports the results in accordance with academic writing conventions.	5
P12	Analyzes brand design, corporate communication, strategic communication, corporate reputation, and crisis communication processes in an integrated manner and produces communication solutions for these areas.	5

Course Learning Outcomes

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied.	P.1.1	1
O2		P.1.2	1
O3		P.4.1	1,6
O4		P.4.2	1,6
O5		P.4.3	6
O6		P.6.1	6
O7		P.6.2	6
O8		P.6.3	6
O9		P.12.1	6
O10		P.12.2	6
O11		P.12.3	6
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Weekly Detailed Course Contents

Week	Topics
1	Reputation Management
2	The Importance of Social Partners (Stakeholders)
3	The Importance of Social Partners (Stakeholders)
4	Reputation Research
5	Reputation Research
6	Reputation Research
7	Reputation Management Processes
8	Reputation Management Processes
9	Corporate Brand Strategies and Reputation Management
10	Corporate Reputation on the Web
11	Corporate Reputation on the Web
12	Corporate Reputation on Social Media
13	Corporate Reputation on Social Media
14	Web and Social Media Reputation Analysis Application

Textbook or Material

Resources	Dijital halkla ilişkiler ve online kurumsal itibar yönetimi / Murat Koçyiğit. Konya : Eğitim Yayınevi, 2017
	Birol Büyükdoğan (2021). Sanayi Şirketlerinde Online İtibar Yönetimi. Ankara: Nobel Yayıncılık

Evaluation Method and Passing Criteria

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	1	50 (%)
Presentation	1	20 (%)
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	-	-
Total		100 (%)

ECTS / Working Load Table

	Quantity	Duration	Total Work Load
Course Week Number and Time	15	3	45
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	15	6	90
Midterms	3	10	30
Quiz	0	0	0
Homework	3	10	30
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	3	10	30
Fieldwork	0	0	0
Final Exam	0	0	0
Other	0	0	0
Total Work Load:			225
Total Work Load / 30			7,50
Course ECTS Credits:			8

Course - Learning Outcomes Matrix

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P4	P6	P12
O1	Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied.	5	-	-	-
O2	Kavrama düzeyi: İletişim ve tasarım kuramlarının temel varsayımlarını açıklar ve farklı kuramsal yaklaşımları örneklerle karşılaştırır.	5	-	-	-
O3	Bilgi düzeyi: Bilimsel araştırma sürecinin aşamalarını, temel araştırma yaklaşımlarını, veri toplama yöntemlerini ve akademik yazım kurallarını tanımlar.	-	5	-	-
O4	Kavrama düzeyi: Farklı araştırma yöntemlerinin hangi iletişim ve tasarım problemlerinde kullanılabileceğini açıklar.	-	5	-	-
O5	Analiz düzeyi: Bir araştırma problemini alt problemlere ayırır; probleme uygun yöntem, örneklem, veri toplama ve analiz tekniklerini belirler.	-	5	-	-
O6	Bilgi düzeyi: Yaratıcı düşünme, tasarım odaklı düşünme ve problem çözme yöntemlerini tanımlar.	-	-	5	-
O7	Kavrama düzeyi: Yaratıcı düşünme ve problem çözme yöntemlerinin tasarım sürecindeki işlevlerini örneklerle açıklar.	-	-	5	-
O8	Analiz düzeyi: Bir iletişim ve tasarım probleminin nedenlerini, paydaşlarını, kullanıcı gereksinimlerini ve sınırlılıklarını analiz eder.	-	-	5	-
O9	Bilgi düzeyi: Marka tasarımı, kurumsal iletişim, stratejik iletişim, kurumsal itibar ve kriz iletişiminin temel kavramlarını tanımlar.	-	-	-	5
O10	Kavrama düzeyi: Marka kimliği, kurumsal itibar, stratejik iletişim ve kriz yönetimi arasındaki ilişkileri açıklar.	-	-	-	5
O11	Analiz düzeyi: Bir kurumun marka kimliğini, iletişim stratejisini, hedef kitlesini, itibarını ve krizlere karşı hazırlık düzeyini analiz eder.	-	-	-	5