Communication And Design Master's Degree
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
Graduate Education Institute
Programme of Communication And Design Master's Degree
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 84511112 | Analysis of Corporate Communication Research | 2026 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | Lecture, discussion, problem-solving, case analysis. |
| Mode of Delivery | Face to Face |
| Prerequisites | Turkish |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Birol BÜYÜKDOĞAN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Birol BÜYÜKDOĞAN | C-Z28 | [email protected] | 7282 | Monday 12:00 |
Course Content
Quantitative and qualitative research approaches, research designs, observation and interviewing, content analysis, measurement tools and their characteristics, social science research, communication research, and ethical guidelines.
Objectives of the Course
The aim is to analyze research conducted in the field of communication and draw inferences relevant to the field.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | Identifies a scientific problem in communication and design; collects, analyzes, and interprets data using appropriate research methods and reports the results in accordance with academic writing conventions. | 5 |
| P5 | Critically evaluates research, projects, and practices in communication and design according to theoretical, methodological, aesthetic, functional, and ethical criteria. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | P.4.1 | 1 | |
| O2 | P.4.2 | 1,6 | |
| O3 | P.4.3 | 6 | |
| O4 | P.5.5 | 6 | |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to Communication Research |
| 2 | Quantitative and qualitative research approaches |
| 3 | Stages of Quantitative Research I |
| 4 | Stages of Quantitative Research I |
| 5 | Pattern types |
| 6 | Observation and interview |
| 7 | Focus group |
| 8 | Content analysis |
| 9 | Measurement tools and their characteristics |
| 10 | Evaluating social science research |
| 11 | Corporate communication research and ethics |
| 12 | Review of an article on corporate communication |
| 13 | Review of a master's thesis on corporate communication |
| 14 | Review of a doctoral thesis on corporate communication |
Textbook or Material
| Resources | Esmeray Karataş (2020). Communication Science Research – 1. Hiperlink Publications. |
| Orhan Çağlayan (2025). Research Methods in Social Sciences. Seçkin Publishing. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | 1 | 50 (%) |
| Presentation | 1 | 20 (%) |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 30 (%) |
| Final Exam | - | - |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 15 | 3 | 45 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 15 | 2 | 30 |
| Midterms | 6 | 10 | 60 |
| Quiz | 0 | 0 | 0 |
| Homework | 6 | 5 | 30 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 6 | 10 | 60 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 225 | ||
| Total Work Load / 30 | 7,50 | ||
| Course ECTS Credits: | 8 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P4 | P5 |
|---|---|---|---|
| O1 | Bilgi düzeyi: Bilimsel araştırma sürecinin aşamalarını, temel araştırma yaklaşımlarını, veri toplama yöntemlerini ve akademik yazım kurallarını tanımlar. | 5 | - |
| O2 | Kavrama düzeyi: Farklı araştırma yöntemlerinin hangi iletişim ve tasarım problemlerinde kullanılabileceğini açıklar. | 5 | - |
| O3 | Analiz düzeyi: Bir araştırma problemini alt problemlere ayırır; probleme uygun yöntem, örneklem, veri toplama ve analiz tekniklerini belirler. | 5 | - |
| O4 | Değerlendirme düzeyi: İletişim ve tasarım alanındaki bir çalışmanın bilimsel, estetik, işlevsel ve etik niteliği hakkında gerekçeli yargıda bulunur. | - | 5 |