Communication And Design Master's Degree

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
84511107	User Experience Design	2026	Autumn	1	3+0+0	7,5	7,5

Course Type	Elective
Course Cycle	Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Asst. Prof. Abdurrahman Cihad KAYADUMAN
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Asst. Prof. Abdurrahman Cihad KAYADUMAN	C-232	[email protected]	7539	Monday 12:00

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	Explains and critically evaluates, at an advanced level, the fundamental and current theories, concepts, methods, and approaches in communication and design.	2
P2	Analyzes the fundamental principles and elements of design by relating them to aesthetics, visual culture, semiotics, media, and communication theories.	3
P3	Interprets national and international developments in communication and media within their social, cultural, economic, technological, and political contexts.	3
P4	Identifies a scientific problem in communication and design; collects, analyzes, and interprets data using appropriate research methods and reports the results in accordance with academic writing conventions.	3
P5	Critically evaluates research, projects, and practices in communication and design according to theoretical, methodological, aesthetic, functional, and ethical criteria.	3
P6	Develops original and applicable solutions to communication and design problems by using creative thinking, design thinking, and problem-solving methods.	3
P7	Designs multimedia content by integrating visual, auditory, written, moving-image, two-dimensional, three-dimensional, and interactive media components.	4
P8	Designs multimedia content by integrating visual, auditory, written, moving-image, two-dimensional, three-dimensional, and interactive media components.	4
P9	Uses current tools, methods, techniques, computer software, new media technologies, and digital production environments employed in communication design practices at an advanced level.	4
P10	Uses artificial intelligence and new media technologies creatively, critically, and ethically in communication and design processes; evaluates their effects on originality, reliability, copyright, and society.	4
P11	Develops accessible, usable, functional, and user-experience-oriented communication designs by analyzing user needs and user behavior.	4
P12	Analyzes brand design, corporate communication, strategic communication, corporate reputation, and crisis communication processes in an integrated manner and produces communication solutions for these areas.	5
P13	Carries out a communication design project holistically through the stages of research, planning, concept development, implementation, management, presentation, and evaluation.	5
P14	Observes environmental, social, and cultural sustainability principles, scientific research ethics, professional ethics, intellectual property rights, and copyright in communication and design studies.	5
P15	Independently conducts research or a project in communication and design; assumes responsibility in interdisciplinary teams, presents results in national and international academic or professional settings, and sustains professional development through a lifelong learning approach.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied.	P.1.1	3
O2		P.1.2	3
O3		P.1.3	3
O4		P.1.4	3
O5		P.1.5	3
O6		P.3.1	6
O7		P.3.2	6
O8		P.3.3	6
O9		P.3.4	6
O10		P.3.5	6
O11		P.8.1	7
O12		P.8.2	7
O13		P.8.3	7
O14		P.8.4	7
O15		P.8.5	7
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	What is the user experience design?
2	Importance and components of user experience design
3	Features and requirements of user
4	User stories, prototypes and storyboards
5	Universal principles, views of experts
6	New perspectives on HCI
7	Visual communication and user experience
8	Midterm Exam
9	Graphic design tools for web applications
10	Setting Workshop-Project
11	Project design and aesthetic experience
12	Project design and test application
13	Presentations
14	Review / Project Wrap-up

Resources	Norman, D. "The Design of Everyday Things", Basic Book Published.
	Jeffrey, R. Dana, C."Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests", Wiley Publishing, Indiana, 2008

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	2	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	15	3	45
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	15	6	90
Midterms	3	10	30
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	3	10	30
Workshop	0	0	0
Presentation/Seminar Preparation	3	10	30
Fieldwork	0	0	0
Final Exam	0	0	0
Other	0	0	0
Total Work Load:			225
Total Work Load / 30			7,50
Course ECTS Credits:			8

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P3	P8
O1	Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied.	2	2	2
O2	Kavrama düzeyi: İletişim ve tasarım kuramlarının temel varsayımlarını açıklar ve farklı kuramsal yaklaşımları örneklerle karşılaştırır.	3	3	3
O3	Analiz düzeyi: İletişim ve tasarım alanındaki kuramların benzerliklerini, farklılıklarını ve uygulama alanlarını çözümler.	3	3	3
O4	Sentez düzeyi: Farklı iletişim ve tasarım kuramlarını bir araya getirerek belirli bir araştırma veya tasarım problemi için özgün bir kavramsal çerçeve oluşturur.	4	4	5
O5	Değerlendirme düzeyi: İletişim ve tasarım kuramlarının güncel iletişim problemlerini açıklamadaki yeterliliğini bilimsel ölçütlere göre değerlendirir.	3	4	4
O6	Bilgi düzeyi: İletişim ve medya alanındaki başlıca ulusal ve uluslararası gelişmeleri ve bu gelişmeleri etkileyen temel faktörleri tanımlar.	5	5	5
O7	Kavrama düzeyi: Medya alanındaki gelişmelerin toplumsal, kültürel, ekonomik, teknolojik ve politik nedenlerini açıklar.	5	5	5
O8	Analiz düzeyi: Ulusal ve uluslararası medya sistemlerindeki değişimleri farklı bağlamlar ve aktörler arasındaki ilişkiler bakımından analiz eder.	5	5	5
O9	Sentez düzeyi: Küresel ve yerel medya gelişmelerinden hareketle gelecekteki iletişim ortamlarına yönelik senaryolar ve stratejiler geliştirir.	4	4	4
O10	Değerlendirme düzeyi: Medya alanındaki güncel gelişmelerin bireyler, kurumlar ve toplum üzerindeki etkilerini eleştirel bir yaklaşımla değerlendirir.	4	4	4
O11	Bilgi düzeyi: Görsel, işitsel, yazılı, hareketli, iki ve üç boyutlu ve etkileşimli medya bileşenlerinin temel özelliklerini tanımlar.	5	5	5
O12	Kavrama düzeyi: Farklı medya bileşenlerinin iletişim sürecindeki işlevlerini ve birbirleriyle nasıl bütünleştirilebileceğini açıklar.	5	5	5
O13	Analiz düzeyi: Bir çoklu medya ürününü içerik, biçim, etkileşim, teknik yapı, kullanıcı deneyimi ve görsel bütünlük açısından analiz eder.	3	3	3
O14	Sentez düzeyi: Görsel, işitsel, yazılı, hareketli ve etkileşimli bileşenleri bütünleştirerek özgün bir çoklu medya ürünü tasarlar.	5	4	5
O15	Değerlendirme düzeyi: Çoklu medya ürününün iletişim başarısını, teknik yeterliliğini, estetik bütünlüğünü ve kullanıcı deneyimini değerlendirir.	5	5	5