Communication And Design Master's Degree

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
84511106	Design Management	2026	Autumn	1	3+0+0	7,5	7,5

Course Type	Elective
Course Cycle	Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	Asst. Prof. Abdurrahman Cihad KAYADUMAN
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Asst. Prof. Abdurrahman Cihad KAYADUMAN	C-232	[email protected]	7539	Monday 12:00

Basic Vocational Courses
Specialization / Field Courses	X
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P1	Explains and critically evaluates, at an advanced level, the fundamental and current theories, concepts, methods, and approaches in communication and design.	3
P2	Analyzes the fundamental principles and elements of design by relating them to aesthetics, visual culture, semiotics, media, and communication theories.	3
P3	Interprets national and international developments in communication and media within their social, cultural, economic, technological, and political contexts.	3
P4	Identifies a scientific problem in communication and design; collects, analyzes, and interprets data using appropriate research methods and reports the results in accordance with academic writing conventions.	4
P5	Critically evaluates research, projects, and practices in communication and design according to theoretical, methodological, aesthetic, functional, and ethical criteria.	4
P6	Develops original and applicable solutions to communication and design problems by using creative thinking, design thinking, and problem-solving methods.	3
P7	Designs multimedia content by integrating visual, auditory, written, moving-image, two-dimensional, three-dimensional, and interactive media components.	3
P8	Designs multimedia content by integrating visual, auditory, written, moving-image, two-dimensional, three-dimensional, and interactive media components.	3
P9	Uses current tools, methods, techniques, computer software, new media technologies, and digital production environments employed in communication design practices at an advanced level.	4
P10	Uses artificial intelligence and new media technologies creatively, critically, and ethically in communication and design processes; evaluates their effects on originality, reliability, copyright, and society.	4
P11	Develops accessible, usable, functional, and user-experience-oriented communication designs by analyzing user needs and user behavior.	4
P12	Analyzes brand design, corporate communication, strategic communication, corporate reputation, and crisis communication processes in an integrated manner and produces communication solutions for these areas.	5
P13	Carries out a communication design project holistically through the stages of research, planning, concept development, implementation, management, presentation, and evaluation.	5
P14	Observes environmental, social, and cultural sustainability principles, scientific research ethics, professional ethics, intellectual property rights, and copyright in communication and design studies.	5
P15	Independently conducts research or a project in communication and design; assumes responsibility in interdisciplinary teams, presents results in national and international academic or professional settings, and sustains professional development through a lifelong learning approach.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied.	P.1.1	7
O2		P.1.2	7
O3		P.2.1	7
O4		P.3.1
O5		P.3.2
O6		P.4.1	7
O7		P.5.1	7
O8		P.6.4	7
O9		P.6.5	6
O10		P.7.4	6
O11		P.7.5	6
O12		P.8.4	6
O13		P.8.5	6
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Determining a project topic that includes a graphic design problem
2	Literature review, background research, problem limitation
3	Creating the road map
4	Determination of creative ideas and strategies
5	Preparation of creative brief
6	Establishing the framework of the project
7	Preparation of visual materials
8	Media selection
9	Starting project implementation studies
10	Project implementation
11	Project implementation
12	Feedbacks
13	Converting the project into article format and making it ready for publication
14	Converting the project into article format and making it ready for publication

Resources

Emre Becer (2015). İletişim ve Grafik Tasarım: Dost Kitabevi Yayınları , Tevfik Fikret Uçar (20145). Görsel İletişim ve Grafik Tasarım: İnkılap Yayınları

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	1	40 (%)
Final Exam	2	60 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	4	56
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	8	112
Midterms	1	15	15
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	1	14	14
Workshop	0	0	0
Presentation/Seminar Preparation	1	15	15
Fieldwork	0	0	0
Final Exam	1	13	13
Other	0	0	0
Total Work Load:			225
Total Work Load / 30			7,50
Course ECTS Credits:			8

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P1	P2	P3	P4	P5	P6	P7	P8
O1	Knowledge levels: Fundamental and current theories, concepts, and methods of communication and design are applied.	4	4	4	4	4	4	4	4
O2	Kavrama düzeyi: İletişim ve tasarım kuramlarının temel varsayımlarını açıklar ve farklı kuramsal yaklaşımları örneklerle karşılaştırır.	4	4	4	4	4	4	4	4
O3	Bilgi düzeyi: Temel tasarım ilke ve elemanlarını; estetik, görsel kültür, göstergebilim, medya ve iletişim kuramlarının temel kavramlarını sıralar.	5	5	5	5	5	5	5	5
O4	Bilgi düzeyi: İletişim ve medya alanındaki başlıca ulusal ve uluslararası gelişmeleri ve bu gelişmeleri etkileyen temel faktörleri tanımlar.	3	3	3	3	3	3	3	3
O5	Kavrama düzeyi: Medya alanındaki gelişmelerin toplumsal, kültürel, ekonomik, teknolojik ve politik nedenlerini açıklar.	4	4	4	4	4	4	4	4
O6	Bilgi düzeyi: Bilimsel araştırma sürecinin aşamalarını, temel araştırma yaklaşımlarını, veri toplama yöntemlerini ve akademik yazım kurallarını tanımlar.	5	5	4	5	5	5	5	5
O7	Bilgi düzeyi: İletişim ve tasarım çalışmalarının değerlendirilmesinde kullanılan kuramsal, yöntemsel, estetik, işlevsel ve etik ölçütleri tanımlar.	4	4	4	4	4	4	4	4
O8	Sentez düzeyi: Tasarım problemine yönelik yaratıcı, özgün, yenilikçi ve uygulanabilir çözüm alternatifleri geliştirir.	5	5	5	5	5	5	5	5
O9	Değerlendirme düzeyi: Geliştirilen çözüm alternatiflerini özgünlük, uygulanabilirlik, işlevsellik ve kullanıcı gereksinimlerine uygunluk bakımından değerlendirir.	4	4	4	4	4	4	4	4
O10	Sentez düzeyi: Araştırmadan değerlendirmeye kadar bütün aşamaları içeren kapsamlı bir iletişim tasarımı projesi planlar ve yürütür.	3	3	3	3	3	3	3	3
O11	Değerlendirme düzeyi: Tasarım projesinin süreç ve sonuçlarını amaçlara, zaman planına, maliyetlere, hedef kitleye ve kalite ölçütlerine göre değerlendirir.	5	5	5	5	5	5	5	5
O12	Sentez düzeyi: Görsel, işitsel, yazılı, hareketli ve etkileşimli bileşenleri bütünleştirerek özgün bir çoklu medya ürünü tasarlar.	3	3	3	3	3	3	3	3
O13	Değerlendirme düzeyi: Çoklu medya ürününün iletişim başarısını, teknik yeterliliğini, estetik bütünlüğünü ve kullanıcı deneyimini değerlendirir.	5	5	5	5	5	5	5	5