History

Today, new media and social media are of great importance for institutions (private, public and civil society). The presence and performance of institutions in new media and environments, which are an important part of our political, economic, cultural and social life, stands out as a distinctive issue. The aim of this course is to make students better understand new media and social media; to follow the developments and trends in the field; and to equip them with the knowledge and skills to enable them to perform effectively in the field. Lesson • To understand new media and social media • Following new media and social media (assessment-evaluation) • It consists of three main sections that focus on managing new media and social media. The possibilities offered by social media for a public relations activity based on mutual interaction are limitless. It is aimed for public relations professionals and students to evaluate and address both opportunities and threats in a healthy way.

This course aims to equip university students and professionals with scientific and up-to-date information about new media; has a nuanced understanding of the structure and structure of new media; and software with knowledge and skills in tracking and managing new media and social media accounts.