Nursing
Course Details
KTO KARATAY UNIVERSITY
Faculty of Health Sciences
Programme of Nursing
Course Details
Faculty of Health Sciences
Programme of Nursing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99901063 | Introduction to Business Life | 1 | Autumn | 1 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Academic preparations before joining business life and developing a vision in this field
Objectives of the Course
Teach students who will start their carreers after graduation, short- mid- and long term carreer management tools and methods
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Main Concepts |
| 2 | Business Envirionment and Environment Analysis |
| 3 | Market Research and Analysis |
| 4 | Consumer Behaviour |
| 5 | B2B-Business Life Principles |
| 6 | Aegmentation and Positioning in Developing Business Life Strategies |
| 7 | Definition of Product and Services Characteristics |
| 8 | Competition Factors in Business Life |
| 9 | Properites of Sales Responsibility Carreer |
| 10 | Principles of Woring in Services Sector |
| 11 | Keys of Being Successful in E-Business |
| 12 | Developing Carreer Path in Multinational Companies |
| 13 | Sharing the Experience Gained in Business Life and Transferring to New Generations |
| 14 | Presentation of Term Project in Classroom |
Textbook or Material
| Resources | [3] Marketing 4.0 – Philip Kottler, Hermawan Kartaja, Iwan Setiawan ISBN:978-605-2261-03-3 |
| [3] Marketing 4.0 – Philip Kottler, Hermawan Kartaja, Iwan Setiawan ISBN:978-605-2261-03-3 | |
| [3] Marketing 4.0 – Philip Kottler, Hermawan Kartaja, Iwan Setiawan ISBN:978-605-2261-03-3 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Seminar | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||