Nursing
Course Details
KTO KARATAY UNIVERSITY
Faculty of Health Sciences
Programme of Nursing
Course Details
Faculty of Health Sciences
Programme of Nursing
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99901062 | Export Marketing | 1 | Autumn | 1 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Fatih CURA |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Fatih CURA | - | [email protected] |
Course Content
Lecture, Demonstration, Discussion, Question and Answer
Objectives of the Course
The aim of this course to teach students about export marketing, and simply to show how the export process works in real life.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | International marketing concepts |
| 2 | Internationalization process of firms |
| 3 | Concept of export |
| 4 | Export readiness |
| 5 | Export strategies |
| 6 | Target market analysis |
| 7 | Target market analysis |
| 8 | Finding customers in target markets |
| 9 | Negotiations with potential customers |
| 10 | Export documentation |
| 11 | Logistics arrangements |
| 12 | Customs process |
| 13 | Shipping process |
| 14 | Payment methods and transactions |
Textbook or Material
| Resources | Zou, S., & Kim, D. (2009). Export marketing strategy: Tactics and skills that work. Business Expert Press. |
| Zou, S., & Kim, D. (2009). Export marketing strategy: Tactics and skills that work. Business Expert Press. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Seminar | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||