Mechanical Engineering
Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| MAK8445 | Global Consumer Behavior | 4 | Spring | 8 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Theories of consumer behavior, psychological and sociological foundations, various psychological, situational, socio-cultural factors of consumption process; use of consumer behavior in marketing strategy; consumer research and marketing trends affecting the world in Turkey
Objectives of the Course
The aim of this course is to enable students to comprehend consumer behaviors from a sales point of view. It is aimed to understand how the internal and external factors that affect the decision-making processes, consumer processes and behaviors will be differentiated and how these differences will affect the marketing strategies of firms.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction to consumer behavior, consumer behavior, marketing behavior, consumer behavior models |
| 2 | Individual differences that shape consumer behavior |
| 3 | Consumer lifestyles and market segmentation |
| 4 | Psychological processes that shape consumer behavior and situational effects |
| 5 | Socio-cultural factors that shape consumer behavior |
| 6 | VISA EXAMS |
| 7 | VISA EXAMS |
| 8 | Socio-cultural factors that shape consumer behavior (continued) |
| 9 | Consumer decision making and buying behavior |
| 10 | Behavior of consumers after purchase and purchase |
| 11 | How do consumers think? Cognitive structures of consumers |
| 12 | Consumer behavior research |
| 13 | New consumer trends |
| 14 | Consumer society and consumer culture discussions |
| 15 | FINAL EXAMS |
Textbook or Material
| Resources | Consumer Behavior 9.Ed. Leon Schiffman and Leslie Lazur Kanuk Prentice Hall ISBN: 0-13-049175-6 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||