Mechanical Engineering
Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| MAK8415 | Public Relations and Communication | 4 | Spring | 8 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Definition of public relations, concepts close to public relations, public relations units in enterprises. Characteristics of public relations experts, research and evaluation in public relations and public relations practices
Objectives of the Course
To explain the process of public relations function, the research and evaluation methods in public relations and the tools used for application and application to adopt an organization or business to all of its employees and to create a positive firm image.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | 1 The definition, importance and historical development of public relations |
| 2 | 2 The place of public relations within the sense of social responsibility, concepts close to public relations |
| 3 | 3 T.K.Y. and the relationship between organizational culture and public relations. Determination of effective communication techniques related to these issues |
| 4 | 4 Public relations, basic principles |
| 5 | 5 Ethical approach in public relations |
| 6 | 6 Public relations unit in the general organization and organization |
| 7 | 7 Characteristics of public relations in the workplace and employees |
| 8 | 8 Midterm Exam |
| 9 | 9 Midterm Exam 1 |
| 10 | 10 The target group in the public relations policy in the enterprise (in-business and non-business target audience), relations with the press |
| 11 | 11 Communication tools used in public relations (written and oral, audio-visual tools |
| 12 | 12 Effective presentation techniques in public relations (presentation plan, use of audio-visual materials) |
| 13 | The effect of effective speaking, effective listening and questioning techniques in public relations |
| 14 | 14 practices public relations in Turkey |
| 15 | 15 Final |
Textbook or Material
| Resources | Zeyyat Sabuncuoğlu, İşletmelerde Halkla İlişkiler, 5.b, Ezgi Kitabevi Yayınları, Bursa, 2001. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||