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Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
MAK8335 Strategic Management 4 Spring 8 2+0+0 3 3
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) -
Instructor Assistant(s) -
Course Content
Concept of strategy, goal, goal, vision, mission, policy, tactics; Concept of Strategic Management; Strategic decisions in businesses; General Environmental Analysis; Near Environment Analysis; Factors Affecting Competition; Importance and Scope of Business Valuation; Strategic alternatives to be followed; Definition and Importance of Portfolio Analysis; Definition and Scope of Globalization; Organization culture; Case Studies
Objectives of the Course
To approach the future with a conscious systematic and to make the right decisions.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 Description of Strategy, Purpose, Vision, Mission, Policy and Tactical Concepts and their relationship with strategy concept
2 Concept of Strategic Management Evolution of Strategic Management Thought Importance of Strategy for Business Benefits of having a strategy
3 Strategic Decisions in Businesses Concept of Planning, Planning Principles, Types of Planning
4 General Environmental Analysis Political Trends and Strategic Management of Business Economic Investigations Analysis of Factors Related to Socio-Cultural Subjects Factors Related to Technological Conditions
5 Near Environment Analysis Opportunities and Hazards Analysis
6 Factors Affecting Competition Competition analysis Techniques for Environmental Analysis
7 Importance and Scope of Business Valuation Business Valuation Methods for Analyzing Strengths and Weaknesses
8 Strategic Alternative Types to be Followed by Business or Strategic Business Units Growth Strategies Stagnant Growth Strategies Saving Strategies Mixed Strategies
9 Definition and Importance of Portfolio Analysis Risk Matrices in the Selection of Strategic Alternatives
10 Definition of Globalization Concept of Global Strategy Transition from Global Strategy to Hybrid Strategy Global and International Strategy Selection
11 Importance of Organizational Structure in Implementation of Strategies Reasons for Developing Organizational Structure and Adapting this Structure to Strategy
12 Concept of Organizational Culture Relationship between Organizational Culture and Other Concepts The Importance of Organizational Culture Classification of Organizational Culture
13 Case Studies and Applications
Textbook or Material
Resources John Pearce - Richard Robinson Çeviri Editörü: Prof. Dr. Mehmet Barca, STRATEJİK YÖNETİM Strategic Management, Nobel Yayın, 2012
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Laboratory - -
Practice - -
Field Study - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Quiz - -
Listening - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0