Mechanical Engineering
Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| MAK7429 | Related Marketing | 4 | Autumn | 7 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Prof. Faruk ÜNSAÇAR |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Explanation of CRM concept based on strategy, organization and information technologies. The course highlights the role of CRM in marketing practices and its importance in terms of marketing practices. In addition, explanations are made on concepts such as "customer relationship management (CRM) el,"customer value Bun, "customer loyalty Bun,"analytical and operational CRM Bun.
Objectives of the Course
Understanding the role of CRM in planning, implementation and control in terms of effective relational marketing. Calculation of customer's lifetime value and explanation of usage areas in CRM applications. Demonstrate the role of CRM in the acquisition, growth and loyalty of customers. Definition of critical success factors in successful CRM applications. Explanation of current and emerging technologies used in CRM applications
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Concept of Customer Relationship Management, Components of Customer Relationship Management, CRM processes and systems |
| 2 | Customer-supplier relationships |
| 3 | CRM strategies, outputs and results of successful CRM strategies |
| 4 | Customer information, customer communication |
| 5 | Analytical CRM |
| 6 | Customer databases, data mining and data-based marketing |
| 7 | Visa |
| 8 | personalization |
| 9 | Midterm Exam 1 |
| 10 | Customer Value, Customer Lifetime Value |
| 11 | Operational CRM, Call Center Management, Internet and Direct Marketing |
| 12 | Visa |
| 13 | CRM systems, data storage, third party CRM applications |
| 14 | MİY Road Map, Project Management in CRM |
| 15 | Final |
Textbook or Material
| Resources | Customer Relationship Management, Yavuz Odabaşı |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||