Mechanical Engineering
Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| MAK7423 | International Market Research | 3 | Spring | 6 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Prof. Faruk ÜNSAÇAR |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Transition from Export to International Marketing / International Market Research / Development of Product in Export / International Marketing Strategies / Strategic Focus / Transition from Strategy to Organization / Export Insurance Operations / Bank Operations / Promotion / New Markets / Applications from Various Countries.
Objectives of the Course
To provide the necessary information about international marketing practices by eliminating the information deficiencies related to the international marketing field.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | International Marketing Concept, Customer Needs, Competition and Global Market |
| 2 | International Marketing Environment Economic environment, cultural environment, political and legal environment, financial environment, national and international trade |
| 3 | International Marketing Research, Importance of Information Obtained by Marketing Research |
| 4 | Market segmentation requirements, market segmentation and target market selection criteria in international marketing |
| 5 | The importance of marketing plan, global marketing plans and strategies |
| 6 | Product characteristics, product line management in international marketing |
| 7 | Market introduction strategies in international marketing |
| 8 | Visa |
| 9 | Midterm Exam 1 |
| 10 | Important factors in the exchange of obligations in international pricing and pricing |
| 11 | International pricing methods, pricing in export and price pressure in international markets |
| 12 | Strategic partnerships |
| 13 | Distribution in international marketing, direct and indirect export, outside production, selection of international distribution channels, logistics |
| 14 | International marketing communication and promotion mix |
| 15 | Final |
Textbook or Material
| Resources | International Marketing Strategy isi, Frank BRADLEY |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||