Mechanical Engineering
Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| MAK7411 | Digital Marketing | 4 | Autumn | 7 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Prof. Faruk ÜNSAÇAR |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Definition of Digital Marketing and Electronic Commerce / Types / Historical Development / Definition of the Internet / Introduction to Internet Marketing / Internet Marketing Research / Internet Payment Systems / Inspection and Control of Salesmen
Objectives of the Course
Explain the deficiencies of information related to digital world applications and explain the concepts related to marketing applications.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Challenges of Digital Marketing Schneider (2010) 2-52 |
| 2 | Digital Technology Environment Schneider (2010) 53-107 |
| 3 | E-Commerce Infrastructure Schneider (2010) 108-162 |
| 4 | Electronic Consumer of the Future and Strategic Unknown Schneider (2010) 163-216 |
| 5 | Economic Overview to Digital Marketing Schneider (2010) 217-240 |
| 6 | Digital Marketing and Circulation of Knowledge Schneider (2010) 241-260 |
| 7 | Consumer Behavior in the Digital Environment Schneider (2010) 261-280 |
| 8 | Course materials and examples from current practice |
| 9 | Midterm Exam 1 |
| 10 | Digital Marketing Research Schneider (2010) 299-350 |
| 11 | Digital Marketing Communication Schneider (2010) 352-394 |
| 12 | E-commerce equipment and software Schneider (2010) 395-436 |
| 13 | Digital Customer Relationship Management Schneider (2010) 437-493 |
| 14 | Social Media Marketing Schneider (2010) 493-529 |
| 15 | Final |
Textbook or Material
| Resources | Electronic Commerce - (2010) Gary P. Schneider |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||