Mechanical Engineering
Course Details
KTO KARATAY UNIVERSITY
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
Faculty of Engineering
Programme of Mechanical Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| MAK6457 | Marketing Research | 3 | Spring | 6 | 2+0+0 | 2 | 2 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Prof. Faruk ÜNSAÇAR |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
The importance of market research, definition of problem and determination of hypothesis, research models, types of marketing research, data types data sources and sampling, measurement and scale, statistical analysis
Objectives of the Course
The importance of market research, the collection of information on marketing problems, research methods and methodology to be used in the analysis.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Basic concepts related to Marketing Research |
| 2 | Basic concepts related to Marketing Research |
| 3 | Marketing research process |
| 4 | Sources of data acquisition - primary sources of marketing research |
| 5 | Sources of data acquisition - secondary sources of marketing research |
| 6 | Data collection tools-Arranging the questionnaire form |
| 7 | Data Collection Tools-Measurement |
| 8 | Sampling |
| 9 | Midterm Exam 1 |
| 10 | Data Preparation and Hypothesis Testing |
| 11 | Data analysis |
| 12 | Data analysis |
| 13 | Preparation of Market Research Report |
| 14 | Preparation of Market Research Report |
| 15 | Final |
Textbook or Material
| Resources | Erdoğan, İrfan (1998) Research Design and Statistics Methods, Ankara, Emel Printing House. Baş, Türker (2001), Questionnaire, Ankara, Seçkin Publishing. Tenekecioğlu, Birol, (1998) Marketing Research, Eskişehir Naresh K. Malhotra, Marketing Research: An Applied Orientation, Prentice Hall, Inc. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||