International Trade and Logistic
Course Details
KTO KARATAY UNIVERSITY
Faculty of Economics and Administrative Sciences
Programme of International Trade and Logistic
Course Details
Faculty of Economics and Administrative Sciences
Programme of International Trade and Logistic
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99700010 | Marketing Principles | 1 | Spring | 2 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
The content of the course is Basic Marketing Concepts and Theories, Consumer Behaviors, Strategic Marketing Management, Positioning and Marketing Strategies, Marketing Mix Management.
Objectives of the Course
The course aims to teach students the principles and management of marketing.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Marketing Fundamentals |
| 2 | Marketing Environment |
| 3 | Consumer Behavior |
| 4 | Marketing Information System and Marketing Research |
| 5 | Market Segmentation and Targeting |
| 6 | Positioning |
| 7 | Strategic Marketing Management |
| 8 | Product: Goods-Services-Ideas |
| 9 | Innovation Management |
| 10 | Price and Pricing |
| 11 | Marketing Communication |
| 12 | Marketing Channels |
| 13 | A Critical Approach to Marketing |
| 14 | General Evaluation |
Textbook or Material
| Resources | Altunışık, R.; Özdemir, Ş.; Torlak, Ö. (2014). ""Marketing Principles and Management"" Beta: İstanbul |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||