(Below, PLOs are shown as key and sub- learning outcomes.)
(In order to see the Sub-Programme Learning Outcomes (SPLOs) affiliated to Key Programme Learning Outcomes (KPLOs), please press + sign.)
P1) Uluslararası ticaret ve lojistik alanında kuramsal ve uygulamalı bilgilere sahip olma, sahip olduğu bilgileri kullanabilme
| P.1.1) Students acquire the theoretical and practical knowledge necessary to understand consumer behavior and market trends. |
| P.1.2) To be able to remember the basic concepts and definitions of operations research. |
| P.1.3) Be able to recognize basic operations research models (e.g., linear programming, integral programming). |
| P.1.4) To be able to select the appropriate operations research method to solve a problem. |
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P2) Uluslararası ticaret ve lojistik alanında edindiği bilgi, beceri ve yetkinlikleri kullanarak meseleleri tanımlama, veri toplama, değerlendirme, analiz etme, yorumlama ve çözüm önerisi geliştirebilme
| P.2.1) By understanding the basic stages of marketing research, students gain the ability to accurately define research problems, create appropriate research designs, and determine efficient data collection methods. |
| P.2.2) To be able to apply operations research techniques to solve real-world problems. |
| P.2.3) To be able to use the Simplex method to solve linear programming problems. |
| P.2.4) To be able to analyze the structure and components of complex problems. |
| P.2.5) To be able to evaluate the constraints and assumptions of a model. |
| P.2.6) To be able to create a comprehensive solution strategy by combining information from different sources. |
| P.2.7) Be able to critically evaluate alternative solutions and choose the most appropriate one. |
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P3) Uluslararası ticaret ve lojistik alanıyla ilgili farklı bilgi kaynaklarına erişip sayısal analiz ve araştırma yapabilme
| P.3.1) Students who gain competence in analyzing the data obtained as a result of marketing research and transforming these data into meaningful results learn to use various data analysis software (SPSS, Excel, etc.) effectively. This competency helps them adopt data-driven approaches in their decision-making processes |
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P4) Disiplin içi, çok disiplinli veya çok kültürlü gruplarda ve bireysel çalışabilme |
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P5) Öğrenim dilinde yazılı ve sözlü iletişim kurabilme, en az bir yabancı dil bilgisine sahip olabilme |
P6) Ahlaki değerler ve mesleki sorumluluk bilinci ile hareket edebilme
| P.6.1) Students learn the importance of complying with ethical rules in marketing research and adhere to these principles. They aim to obtain professional and reliable research results by adopting principles such as confidentiality, accuracy and impartiality in the research process. |
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P7) Alan uygulamalarının, evrensel ve toplumsal etkileri ile hukuki sonuçlarını bilme
| P.7.1) Students who develop the ability to integrate the findings of marketing research into strategic business decisions can create effective marketing campaigns and business strategies using this information. |
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(Below, Programme Learning Outcomes are shown as classified according to the same classification used for the Turkish Qualifications Framework (TQF-HE); that is knowledge, skills and competencies.)
(In order to see the Sub-Programme Learning Outcomes (SPLOs) affiliated to Key Programme Learning Outcomes (KPLOs), please press + sign.)
