Uluslararası Ticaret ve Lojistik Tezsiz Yüksek Lisans (İngilizce)

This course aims to:
Develop a comprehensive understanding of international marketing concepts, strategies, and frameworks within a global business environment.
Analyze how cultural, economic, political, and technological factors shape international market dynamics and firm strategies.
Equip students with the ability to evaluate and design entry modes and global market expansion strategies.
Enhance strategic decision-making skills in international segmentation, targeting, and positioning (STP).
Examine adaptation versus standardization decisions in global marketing mix elements (product, price, promotion, distribution).
Foster critical thinking on contemporary issues such as digital globalization, sustainability, and ethical challenges in international markets.
Develop the ability to integrate theoretical knowledge with real-world international marketing cases and data-driven insights
Learning Outcomes
Upon successful completion of this course, students will be able to:

Explain key theories, concepts, and frameworks in international marketing.
Analyze global market environments using tools such as CAGE Framework and institutional perspectives.
Evaluate different international market entry modes (e.g., exporting, licensing, joint ventures, wholly owned subsidiaries) based on strategic fit.
Develop international segmentation, targeting, and positioning (STP) strategies for diverse markets.
Design global marketing mix strategies by critically assessing standardization versus adaptation decisions.
Assess the impact of cultural differences on consumer behavior and marketing communication strategies.
Interpret real-world international marketing cases and propose evidence-based strategic solutions.
Critically evaluate ethical, legal, and sustainability issues in global marketing practices.
Integrate digital transformation and emerging technologies (e.g., AI, data analytics) into international marketing strategies.
Communicate international marketing analyses and strategies effectively in written and oral formats.