Uluslararası Ticaret ve Lojistik (İngilizce)
Dersin Ayrıntıları
KTO KARATAY ÜNİVERSİTESİ
İktisadi ve İdari Bilimler Fakültesi
Uluslararası Ticaret ve Lojistik (İngilizce) Programı
Ders Bolognaları
İktisadi ve İdari Bilimler Fakültesi
Uluslararası Ticaret ve Lojistik (İngilizce) Programı
Ders Bolognaları
| Ders Kodu | Ders Adı | Yıl | Dönem | Yarıyıl | T+U+L | Kredi | AKTS |
|---|---|---|---|---|---|---|---|
| 04960002 | International Marketing Strategies | 3 | Bahar | 6 | 3+0+0 | 5 | 5 |
| Dersin Türü | Zorunlu |
| Dersin Düzeyi | Lisans (TYYÇ: 6. Düzey / QF-EHEA: 1. Düzey / EQF-LLL: 6. Düzey) |
| Dersin Dili | İngilizce |
| Yöntem ve Teknikler | - |
| Dersin Veriliş Şekli | Yüz Yüze |
| Ön Koşullar | - |
| Dersin Koordinatörü | - |
| Dersi Veren(ler) | Doç. Dr. Nihan TOMRİS KÜÇÜN |
| Yardımcı(lar) | - |
Dersin Amacı
COURSE AIMS
1. Provide students with a comprehensive understanding of marketing management concepts and their application in international and global market contexts.
2. Develop students'ability to analyze global consumer and business markets, considering cultural, economic, and competitive differences across countries.
3. Enable students to design and evaluate international marketing strategies, including segmentation, targeting, positioning, branding, pricing, distribution, and communication decisions.
4. Enhance students'strategic thinking skills by examining competitive dynamics and value creation in global markets.
5. Familiarize students with contemporary global marketing practices, challenges, and ethical considerations faced by multinational firms.
6. Encourage the application of theoretical knowledge to real-world global marketing cases, fostering analytical and problem-solving skills.
1. Provide students with a comprehensive understanding of marketing management concepts and their application in international and global market contexts.
2. Develop students'ability to analyze global consumer and business markets, considering cultural, economic, and competitive differences across countries.
3. Enable students to design and evaluate international marketing strategies, including segmentation, targeting, positioning, branding, pricing, distribution, and communication decisions.
4. Enhance students'strategic thinking skills by examining competitive dynamics and value creation in global markets.
5. Familiarize students with contemporary global marketing practices, challenges, and ethical considerations faced by multinational firms.
6. Encourage the application of theoretical knowledge to real-world global marketing cases, fostering analytical and problem-solving skills.
Dersin Alan Öğretimini Sağlamaya Yönelik Katkısı
| Temel Meslek Dersleri | |
| Uzmanlık / Alan Dersleri | |
| Destek Dersleri | |
| Aktarılabilir Beceri Dersleri | |
| Beşeri, İletişim ve Yönetim Becerileri Dersleri |
Dersin Haftalık İçeriği
| Hafta | Konu |
|---|---|
| 1 | Defining Marketing for the 21st Century |
| 2 | Developing Marketing Strategies and Plans, Collecting Information and Forecasting Demand |
| 3 | Conducting Marketing Research, Creating Long-Term Loyalty Relationships |
| 4 | Analyzing Consumer Markets, Analyzing Business Markets |
| 5 | Identifying Market Segments and Targets, Creating Brand Equity |
| 6 | Crafting the Brand Positioning, Competitive Dynamics |
| 7 | Setting Product Strategy, Designing and Managing Services |
| 8 | Developing Pricing Strategies and Programs, Designing and Managing Integrated Marketing Channels |
| 9 | Managing Retailing, Wholesaling, and Logistics, Designing and Managing Integrated Marketing Communications |
| 10 | Managing Mass Communications, Managing Personal Communications |
| 11 | Introducing New Market Offerings, Tapping into Global Markets |
| 12 | Managing a Holistic Marketing Organization for the Long Run |
Ders Kitabı veya Malzemesi
| Kaynaklar | Kotler, P. & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson Education. |
AKTS / Çalışma Yükü Tablosu
| Etkinlik | Sayı | Süre | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Ders Hafta Sayısı ve Saati | 14 | 3 | 42 |
| Sınıf Dışı Ders Çalışma Süresi (Ön çalışma, Kütüphane, Pekiştirme) | 14 | 2 | 28 |
| Ara Sınav | 1 | 20 | 20 |
| Kısa Sınav | 0 | 0 | 0 |
| Ödev | 0 | 0 | 0 |
| Uygulama | 0 | 0 | 0 |
| Laboratuvar | 0 | 0 | 0 |
| Proje | 0 | 0 | 0 |
| Atölye | 0 | 0 | 0 |
| Sunum/Seminer Hazırlama | 1 | 15 | 15 |
| Alan Çalışması | 0 | 0 | 0 |
| Dönem Sonu Sınavı | 1 | 20 | 20 |
| Diğer | 0 | 0 | 0 |
| Toplam İş Yükü: | 125 | ||
| Toplam Yük / 30 | 4,17 | ||
| Dersin AKTS Kredisi: | 4 | ||