Uluslararası Ticaret ve Lojistik (İngilizce)

COURSE AIMS
This course aims to:
1. Introduce the fundamental concepts and theoretical foundations of consumer behaviour, drawing on psychological, sociological, and economic perspectives.
2. Provide students with an understanding of how consumers perceive, process, and respond to marketing stimuli in different consumption contexts.
3. Develop awareness of the psychological and social factors influencing consumer decision-making, attitudes, and consumption patterns.
4. Examine the role of perception, design, symbols, and experience in shaping consumer behaviour.
5. Enable students to interpret contemporary consumer behaviour trends, particularly in relation to digital environments, media, and technology.
INTENDED LEARNING OUTCOMES (COURSE OUTPUTS)
Upon successful completion of this course, students will be able to:
1. Explain the core concepts and theories of consumer behaviour and consumer psychology.
2. Analyze consumer behaviour using psychological, social, and cultural perspectives.
3. Interpret how perception, attention, and information processing influence consumer responses to marketing messages and environments.
4. Evaluate the impact of design, visual elements, and experiential factors on consumer decision-making.
5. Apply consumer behaviour concepts to real-world marketing and consumption contexts.
6. Discuss contemporary issues and trends in consumer behaviour, including digital consumption and ethical considerations.