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Course Details
KTO KARATAY UNIVERSITY
School of Health Sciences
Programme of Nutrition and Dietetics
Course Details
Course Code Course Name Year Period Semester T+A+L Credit ECTS
99901023 Corporate Digital Communication 1 Autumn 1 2+0+0 3 3
Course Type Elective
Course Cycle Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language Turkish
Methods and Techniques -
Mode of Delivery Face to Face
Prerequisites -
Coordinator -
Instructor(s) -
Instructor Assistant(s) -
Course Content
Today, new media and social media are of great importance for institutions (private, public and civil society). The presence and performance of institutions in new media and environments, which are an important part of our political, economic, cultural and social life, stands out as a distinctive issue. The aim of this course is to make students better understand new media and social media; to follow the developments and trends in the field; and to equip them with the knowledge and skills to enable them to perform effectively in the field. Lesson • To understand new media and social media • Following new media and social media (assessment-evaluation) • It consists of three main sections that focus on managing new media and social media. The possibilities offered by social media for a public relations activity based on mutual interaction are limitless. It is aimed for public relations professionals and students to evaluate and address both opportunities and threats in a healthy way.
Objectives of the Course
This course aims to equip university students and professionals with scientific and up-to-date information about new media; has a nuanced understanding of the structure and structure of new media; and software with knowledge and skills in tracking and managing new media and social media accounts.
Contribution of the Course to Field Teaching
Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses
Weekly Detailed Course Contents
Week Topics
1 What is Digital Communication Strategy?
2 Determining the medium, Target Audience Analysis, Creating a Content Strategy
3 Monitoring, KPI Determination
4 Use of Social Media, Content Production,
5 Measurement / Analysis,
6 Social Media Ads, Targeting Strategies, Conversion Measurement
7 Digital Values, Corporate Website
8 Corporate Blog
9 E-Commerce Site, Seo,
10 Advertising Methods, Search Enginer Marketing
11 Social Media Ads Review
12 Programmatic Advertising, Mobile Ads
13 Native Ads, Video Ads
14 WOM and Viral Communication Assessment
Textbook or Material
Resources Tubbs, S. L. & Moss, S. (2010). Human Communication: Principles and Contexts. New York: Mc-Graw Hill.
Tubbs, S. L. & Moss, S. (2010). Human Communication: Principles and Contexts. New York: Mc-Graw Hill.
Tubbs, S. L. & Moss, S. (2010). Human Communication: Principles and Contexts. New York: Mc-Graw Hill.
Tubbs, S. L. & Moss, S. (2010). Human Communication: Principles and Contexts. New York: Mc-Graw Hill.
Evaluation Method and Passing Criteria
In-Term Studies Quantity Percentage
Attendance - -
Practice - -
Course Specific Internship (If Any) - -
Homework - -
Presentation - -
Projects - -
Seminar - -
Midterms - -
Final Exam - -
Total 0 (%)
ECTS / Working Load Table
Quantity Duration Total Work Load
Course Week Number and Time 0 0 0
Out-of-Class Study Time (Pre-study, Library, Reinforcement) 0 0 0
Midterms 0 0 0
Quiz 0 0 0
Homework 0 0 0
Practice 0 0 0
Laboratory 0 0 0
Project 0 0 0
Workshop 0 0 0
Presentation/Seminar Preparation 0 0 0
Fieldwork 0 0 0
Final Exam 0 0 0
Other 0 0 0
Total Work Load: 0
Total Work Load / 30 0
Course ECTS Credits: 0