Industrial Engineering
Course Details
KTO KARATAY UNIVERSITY
Mühendislik ve Doğa Bilimleri Fakültesi
Programme of Industrial Engineering
Course Details
Mühendislik ve Doğa Bilimleri Fakültesi
Programme of Industrial Engineering
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 15261618 | Marketing Management | 2025 | Spring | 8 | 3+0+0 | 0 | 5 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | Prof. Murat DARÇIN |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
1- Marketing subject, concept, development and modern marketing management, marketing environment, role of strategic marketing and planning,
2-Marketing Information System and Marketing Research,
3- Consumer markets and consumer behavior,
4- Industrial markets and Industrial Consumer Behavior,
5-Market segmentation, target market selection and demand forecasting,
6- product, price, promotion mix (advertising, sales development and promotion), distribution,
7- International marketing,
8- Service marketing,
9- Application and control in marketing.
2-Marketing Information System and Marketing Research,
3- Consumer markets and consumer behavior,
4- Industrial markets and Industrial Consumer Behavior,
5-Market segmentation, target market selection and demand forecasting,
6- product, price, promotion mix (advertising, sales development and promotion), distribution,
7- International marketing,
8- Service marketing,
9- Application and control in marketing.
Objectives of the Course
Emphasizing the place and importance of the basic marketing components consisting of product, price, promotion and distribution in business and marketing. Introducing general concepts and practices, teaching necessary policies, strategies and tactics.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | X |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P10 | Knowledge of business practices such as project management and economic feasibility analysis; awareness of entrepreneurship and innovation. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Define basic concepts of marketing and its unique characteristics. | P.10.32 | 1 |
| O2 | Analyze consumer and industrial markets. | P.10.33 | 1 |
| O3 | Explain the relationship and differences between macro and micro environmental factors and marketing. | P.10.34 | 1 |
| O4 | Recognize marketing information systems and marketing research applications. | P.10.35 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Marketing subject, concept, development and modern marketing management, marketing environment, strategic marketing and the role of planning. |
| 2 | Marketing Information System and Marketing Research, |
| 3 | Consumer markets and consumer behavior, |
| 4 | Industrial markets and Industrial Consumer Behaviors, |
| 5 | Market segmentation, target market selection and demand forecasting, |
| 6 | Product, price, promotion mix (advertising, sales development and promotion), distribution, |
| 7 | Mamul, fiyat, tutundurma karması(reklam, satış geliştirme ve tanıtma), dağıtım, |
| 8 | Midterm exam |
| 9 | Product, price, promotion mix (advertising, sales development and promotion), distribution, |
| 10 | Product, price, promotion mix (advertising, sales development and promotion), distribution, |
| 11 | International marketing, |
| 12 | Service marketing, |
| 13 | Practice and control in marketing. |
| 14 | Review |
| 15 | Final exam |
Textbook or Material
| Resources | Mucuk, İ., ""Pazarlama İlkeleri"", Türkmen Kitapevi, İST., 2010. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 3 | 42 |
| Midterms | 1 | 30 | 30 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 36 | 36 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 150 | ||
| Total Work Load / 30 | 5 | ||
| Course ECTS Credits: | 5 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P10 |
|---|---|---|
| O1 | Define basic concepts of marketing and its unique characteristics. | 5 |
| O2 | Analyze consumer and industrial markets. | 5 |
| O3 | Explain the relationship and differences between macro and micro environmental factors and marketing. | 5 |
| O4 | Recognize marketing information systems and marketing research applications. | 5 |