Insurance and Social Security
Course Details
KTO KARATAY UNIVERSITY
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Insurance and Social Security
Course Details
İktisadi, İdari ve Sosyal Bilimler Fakültesi
Programme of Insurance and Social Security
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 99901061 | Brand Communication | 1 | Autumn | 1 | 2+0+0 | 3 | 3 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
This course aims to develop good brand communication integrated with social media. It focuses on content and techniques to increase the appearance of brands.
Objectives of the Course
to understand brand and brand strategies, examine new media techniques for brand communication, learning the models and strategies of branding in social media expected
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Brand and Brand Communication Concepts |
| 2 | Marketing Concept and Marketing Communication Definitions |
| 3 | Brand Identity and Personality |
| 4 | Brand Identity and Personality |
| 5 | Partitioning (Segmentation) |
| 6 | Positioning |
| 7 | Celebrity Use in Brand Communication |
| 8 | Marka İletişiminde Hikaye ve Öykülendirme |
| 9 | Marketing Metaphors |
| 10 | Brand Communication Tools |
| 11 | Advertising Management |
| 12 | Other Tools of Brand Communication |
| 13 | Current Approaches in Brand Communication |
| 14 | Current Approaches in Brand Communication |
Textbook or Material
| Resources | Temel Aksoy / Efsaneler ve Gerçekler: Pazarlama Nasıl Yapılır |
| Temel Aksoy / Efsaneler ve Gerçekler: Pazarlama Nasıl Yapılır | |
| Temel Aksoy / Efsaneler ve Gerçekler: Pazarlama Nasıl Yapılır |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||