International Trade and Logistics Doctorate
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of International Trade and Logistics Doctorate
Course Details
Graduate Education Institute
Programme of International Trade and Logistics Doctorate
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 83111114 | International Market and Marketing Research | 2 | Autumn | 3 | 3+0+0 | 7 | 7 |
| Course Type | Elective |
| Course Cycle | - |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Nihan TOMRİS KÜÇÜN |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Nihan TOMRİS KÜÇÜN | C-110 | [email protected] | 1111 |
Course Content
Uluslararası pazarları analiz edebilmek ve bu pazarlara uygun pazarlama stratejilerini geliştirebilmek için gerekli olan pazarlama kavramları ve teorileri ve bu teoriler üzerinde makalele analizlerine dayanan felsefik inceleme
Objectives of the Course
The aim of the course is to examine and discuss the main concepts of the global marketing environment, its management, strategies, and the prominent problems and solutions in these issues, which are the main concepts used in collecting, analyzing and evaluating the information required in international marketing. The application of these subjects constitutes the aim of the course.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Uluslararası pazarlamanın temelleri |
| 2 | Uluslararası pazarlar |
| 3 | Uluslararası pazarlarde rekabetin temelleri |
| 4 | Uluslararası tüketici davranışları |
| 5 | Uluslararası pazar araştırmaları |
| 6 | Uluslararası pazarlamada fiyatlandırma kararları ve ödeme şekilleri |
| 7 | Uluslararası pazarlarda tüketici grupları |
| 8 | Uluslararası pazarlamada tutundurma kararları |
| 9 | Uluslararası pazarlamada iletişimin temelleri |
| 10 | Uluslararası pazarlamada iletişim yöntemleri |
| 11 | Makale Tartışılması |
| 12 | Uluslararası Pazarlamanın sektörlerde uygulama alanları |
| 13 | Sektör sunumları |
| 14 | Sektör sunumları |
Textbook or Material
| Resources | 3 |
| 3 | |
| 3 |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 3 | 42 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 13 | 2 | 26 |
| Midterms | 1 | 10 | 10 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 3 | 15 | 45 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 15 | 15 |
| Other | 12 | 6 | 72 |
| Total Work Load: | 210 | ||
| Total Work Load / 30 | 7 | ||
| Course ECTS Credits: | 7 | ||