International Trade and Logistics Doctorate
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of International Trade and Logistics Doctorate
Course Details
Graduate Education Institute
Programme of International Trade and Logistics Doctorate
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 83111112 | Global Marketing Strategies and Applications | 1 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Doktora (TQF-HE: Level 8 / QF-EHEA: Level 3 / EQF-LLL: Level 8) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Content
Lecture, Demonstration, Discussion, Assignments, Presentations
Objectives of the Course
The aim of the course is to present the concept of global marketing from a managerial perspective and to provide information in the field of international marketing management.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Marketing Science from past to present |
| 2 | Basic Marketing Concepts |
| 3 | Modern marketing approaches |
| 4 | Marketing in a Global and Changing Economical Framework |
| 5 | Marketing Management Concept |
| 6 | Marketing information system and research in terms of marketing management |
| 7 | Effective marketing management examples |
| 8 | Product Differentiation, Positioning and Repositioning |
| 9 | Importance of consumer behavior for marketing management |
| 10 | Product management in marketing |
| 11 | Price management in marketing |
| 12 | Distribution channel management in marketing |
| 13 | Promotion management in marketing |
| 14 | Case studies |
Textbook or Material
| Resources | Pazarlamanın Temelleri. William D. Perreault, Joseph P. Cannon, Jerome McCarthy. Nobel, 2013 |
| Pazarlamanın Temelleri. William D. Perreault, Joseph P. Cannon, Jerome McCarthy. Nobel, 2013 |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||