International Trade and Logistics Doctorate
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of International Trade and Logistics Doctorate
Course Details
Graduate Education Institute
Programme of International Trade and Logistics Doctorate
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 83111111 | Marketing Information Systems and Business Intelligence | 1 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Doktora (TQF-HE: Level 8 / QF-EHEA: Level 3 / EQF-LLL: Level 8) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Mehmet Akif GÜNDÜZ |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Mehmet Akif GÜNDÜZ | - | [email protected] |
Course Content
Basic concepts and theories of marketing information systems and business intelligence literature are studied.
Objectives of the Course
The aim of the Marketing Information Systems and Business Intelligence course is to examine the topics that cover the conceptual and theoretical content of the marketing information systems literature and their applications in the field of business intelligence.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Dersin tanıtımı |
| 2 | Pazarlama araştırması |
| 3 | Karar vermede büyük veri yönetimi |
| 4 | Enformasyon teknolojileri temelli pazarlama araştırması |
| 5 | Pazarlama istihbaratı ve veri tabanı araştırmaları |
| 6 | Talep öngörüsü |
| 7 | B2B pazarlama araştırması |
| 8 | Pazarlamada veri, enformasyon ve bilgi |
| 9 | Pazarlama bilgi sistemlerinin teorik çerçevesi |
| 10 | Pazarlama bilgi sistemlerinin performans ölçümü |
| 11 | Pazar ve müşteri bilgisi |
| 12 | Belirsizlik ve stratejik pazarlama kararları |
| 13 | Belirsiz pazarlama ortamında enformasyon teknolojilerinin kullanımı |
| 14 | Değerlendirme, tartışma ve öneriler |
Textbook or Material
| Resources | Zikmund, W.G., & Babin, B.J. (2016). Exploring Marketing Research. Boston, MA: Cengage Learning. |
| Zikmund, W.G., & Babin, B.J. (2016). Exploring Marketing Research. Boston, MA: Cengage Learning. | |
| Zikmund, W.G., & Babin, B.J. (2016). Exploring Marketing Research. Boston, MA: Cengage Learning. | |
| Zikmund, W.G., & Babin, B.J. (2016). Exploring Marketing Research. Boston, MA: Cengage Learning. |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||