Business Administration Graduate Program With Thesis
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Business Administration Graduate Program With Thesis
Course Details
Graduate Education Institute
Programme of Business Administration Graduate Program With Thesis
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 81511124 | Strategic Management and Business Policies | 1 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Hasan Fehmi ATASAĞUN |
| Instructor Assistant(s) | - |
Course Content
Basic Concepts of Strategic Management, Definition and Process of Strategic Management, Scope and Development of Strategic Management, Strategic Analysis Process: External Environment and Internal Environment Analysis, Enterprise-Environment Interaction and SWOT Analysis, Strategic Design: Vision and Strategic Objectives, Sustainable Competitive Advantage, Competitive Advantage General Strategies for
Objectives of the Course
The aim of this course is to give information about strategic management which is very important in adapting to ever-changing environmental conditions and to be able to cope with competition and to teach how to use this information in determination of business policies.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Stratejik Yönetim İlgili Terim ve Kavramlar |
| 2 | Stratejik Yönetim Süreci ve Unsurları |
| 3 | Stratejik Analiz Süreci : Dış Çevre ve İç Çevre Analizi |
| 4 | Stratejik Analiz Süreci : Dış Çevre ve İç Çevre Analizi |
| 5 | Çevre Unsurlarının Ölçülmesi ve Durum Belirleme Matrisleri |
| 6 | Örgütsel Yönlendirme: Misyon, Vizyon, Amaçlar |
| 7 | Temel Stratejiler ve Alt Grupları: Büyüme Stratejileri, Küçülme Stratejileri, Durağan (Mevcut Durumu Koruma) Stratejiler, Karma Stratejiler |
| 8 | Üst Yönetim Stratejileri : Kurumsal Stratejiler |
| 9 | İş Yönetim Stratejileri :Rekabet Stratejileri |
| 10 | İşlevsel Stratejiler: (Fonksiyonel/Bölümsel Stratejiler) |
| 11 | İşletme Birleşme ve Satın Almaları |
| 12 | İşletme Yapıları ve Sistemler |
| 13 | Stratejik Sonuçların Değerlendirilmesi ve Kontrol |
| 14 | Kurumsal Yönetişim ve Yönetsel Etik |
Textbook or Material
| Resources | 1 |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||