Business Administration Graduate Program With Thesis
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Business Administration Graduate Program With Thesis
Course Details
Graduate Education Institute
Programme of Business Administration Graduate Program With Thesis
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 81511116 | Consumer behavior | 1 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Asst. Prof. Ufuk AY |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Asst. Prof. Ufuk AY | - | [email protected] |
Course Content
Consumer behavior theory is presented within the framework of disciplines such as psychology, sociology, anthropology and economics.
Objectives of the Course
The aim of the course is to understand how the factors affecting the decision-making processes of consumers shape the marketing strategies of businesses.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Tüketici davranışına giriş |
| 2 | Algı |
| 3 | Öğrenme ve hafıza |
| 4 | Motivasyon ve değerler |
| 5 | Benlik |
| 6 | Kişilik ve yaşam tarzı |
| 7 | Tutumlar ve ikna |
| 8 | Karar verme süreçleri |
| 9 | Tüketici kültürü |
| 10 | Küresel tüketici davranışları |
| 11 | Satın alma sonrası tüketici davranışı |
| 12 | Tüketici etiği |
| 13 | Sosyal sınıflar ve gruplar |
| 14 | Referans grupları ve cinsiyet |
Textbook or Material
| Resources | Solomon, Michael R.. (2018). Consumer Behavior : buying, having, and being (Ed. 12th). Boston: Pearson. |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||