Business Administration Graduate Program With Thesis
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Business Administration Graduate Program With Thesis
Course Details
Graduate Education Institute
Programme of Business Administration Graduate Program With Thesis
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 81511115 | Marketing Management and Strategies | 1 | Autumn | 1 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Master's (Second Cycle) (TQF-HE: Level 7 / QF-EHEA: Level 2 / EQF-LLL: Level 7) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Content
Information about marketing management will be given by examples.
Objectives of the Course
The aim of the course is to present the concept of marketing with a managerial perspective and to provide information in the field of marketing management.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Geçmişten günümüze pazarlama bilimi |
| 2 | Temel pazarlama kavramları |
| 3 | Güncel pazarlama yaklaşımları |
| 4 | Pazarlama Çevresi |
| 5 | Pazarlama yönetim kavramı, stratejik planlama, işletme stratejileri |
| 6 | Pazarlama yönetimi açısından pazarlama bilgi sistemi ve araştırması |
| 7 | Etkin pazarlama yönetimi örnekleri |
| 8 | Ürün farklılaştırma, konumlandırma ve yeniden konumlandırma |
| 9 | Pazarlama yönetimi için tüketici davranışının önemi Örgütsel pazarlar Müşteri değeri |
| 10 | Pazarlamada ürün yönetimi ve inovasyon |
| 11 | Pazarlamada fiyat yönetimi |
| 12 | Pazarlama kanalı yönetimi |
| 13 | Pazarlamada tutundurma yönetimi |
| 14 | Küresel pazarlama yönetimi |
Textbook or Material
| Resources | Pazarlamanın Temelleri: Bir Pazarlama Stratejisi ve Planlama Yaklaşımı, William D. Perreault, Joseph P. Cannon, Jerome McCarthy, Nobel Yayınları 2013 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Seminar | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||