Business Administration Doctorate
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Business Administration Doctorate
Course Details
Graduate Education Institute
Programme of Business Administration Doctorate
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 81411125 | Marketing Theory | 1 | Spring | 2 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Doktora (TQF-HE: Level 8 / QF-EHEA: Level 3 / EQF-LLL: Level 8) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Content
Course Content Marketing philosophy, Marketing management, Marketing plan process, Market analysis, Target market, Competitive advantage, Market measurement, Profitability efficiency analysis, Marketing strategies, Product development, Pricing, Advertising, sales development, personal selling, direct marketing, sales and distribution programs, Sales and distribution management, Managing and organizing marketing and sales programs, Annual marketing plan
Objectives of the Course
The aim of this course is to examine the marketing activities of organizations within the scope of modern marketing theories.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Pazarlama felsefesi |
| 2 | Pazarlama yönetimi |
| 3 | Pazarlama planı süreci |
| 4 | Pazar analizi |
| 5 | Hedef pazar |
| 6 | Rekabetçi avantaj |
| 7 | Pazar ölçümü |
| 8 | Karlılık verimlilik analizi |
| 9 | Pazarlama stratejileri |
| 10 | Ürün geliştirme |
| 11 | Fiyatlandırma |
| 12 | Reklam, Satış geliştirme, Kişisel satış, Doğrudan pazarlama, Halkla ilişkiler |
| 13 | Satış ve dağıtım programları, Satış ve dağıtım yönetimi |
| 14 | Pazarlama ve satış programlarını yönetme ve örgütleme |
Textbook or Material
| Resources | W. D. Perreault, J. P. Cannon, E. J. Mccarthy, (2014), "Pazarlamanın Temelleri (Essentials of Marketing)", Çevirmen: Salih Yıldız, Nobel Akademik Yayıncılık |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||