Business Administration Doctorate
Course Details
KTO KARATAY UNIVERSITY
Graduate Education Institute
Programme of Business Administration Doctorate
Course Details
Graduate Education Institute
Programme of Business Administration Doctorate
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 81411122 | Consumer Behavior Theories | 1 | Spring | 2 | 3+0+0 | 7,5 | 7,5 |
| Course Type | Elective |
| Course Cycle | Doktora (TQF-HE: Level 8 / QF-EHEA: Level 3 / EQF-LLL: Level 8) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Prof. Çağatay ÜNÜSAN |
| Instructor Assistant(s) | - |
Course Content
In the course of the course, students will be able to analyze the internal dynamics of individuals such as motivation, perception, learning, personality and attitude, as well as external factors such as groups, family, social class, culture, which affect the consumption behaviors of the individual, and provide an empirical or theoretical contribution to the field.
Objectives of the Course
The aim of this course is to make students understand pre-consumption, consumption and post-consumption behaviors with the help of economic, psychological, sociological and cultural theories by making students to have advanced consumer behavior readings.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Tüketici Davranışlarına Giriş |
| 2 | Algılama ve Öğrenme |
| 3 | Motivasyon |
| 4 | Kimlik |
| 5 | Kişilik ve Hayat Tarz |
| 6 | Tutum ve Tutum Değişikliği |
| 7 | Karar Verme Süreci |
| 8 | Tutum ve Tutum Değişikliği |
| 9 | Alışveriş ve Sonrası |
| 10 | Grup Etkileri |
| 11 | Sosyal Sınıflandırma |
| 12 | Alt kültürler |
| 13 | Kültürel Etkiler |
| 14 | Global Tüketici Kültürü |
Textbook or Material
| Resources | Lury, C. (1996). Consumer culture. Rutgers University Press. |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||