Sociology
Course Details
KTO KARATAY UNIVERSITY
Faculty of Social and Human Sciences
Programme of Sociology
Course Details
Faculty of Social and Human Sciences
Programme of Sociology
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| G03 | Public Relations | 2 | Spring | 4 | 3+0+0 | 3 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
The birth of the science branch related to the people; adoption by internal employees and target audience; presentation of services and products offered to the public and to the target group and the public; to create sympathy for the public and to keep on doing so; communicating, cooperating, or jointly stating the stakeholders of the service provided.
Objectives of the Course
The aim of this course is to comprehend the development of the practices of the peoples in relation to the historical historiography and to examine the practices of the modern peoples in relation to the present.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Halkla ilişkiler nedir? |
| 2 | Halkla ilişkilerin tarihsel gelişimi |
| 3 | Halkla ilişkilerin (reklam, propaganda, pazarlama vb.) yakın kavramlarla benzerlik ve farklılıkları |
| 4 | Halkla ilişkilerin uygulama alanları |
| 5 | Halkla ilişkiler ortam ve araçları |
| 6 | Halkla ilişkilerde araştırma, planlama, yönetim |
| 7 | Ara sınav |
| 8 | Halkla ilişkilerde medya ilişkileri |
| 9 | Pazarlama amaçlı halkla ilişkiler, sponsorluk |
| 10 | Sosyal sorumluluk kampanyaları |
| 11 | Kurum içi halkla ilişkiler |
| 12 | Kurumsal kimlik, kurumsal imaj |
| 13 | Kurumsal itibar, kriz, etkinlik yönetimi |
| 14 | Örnek olay incelemeleri |
Textbook or Material
| Resources | Peltekoğlu, Filiz (2009) Halkla İlişkiler Nedir, İstanbul: Beta. |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Practice | - | - |
| Homework | - | - |
| Presentation | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||