Communication Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Social and Human Sciences
Programme of Communication Design
Course Details
Faculty of Social and Human Sciences
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04340012 | Advertising Practices | 2 | Spring | 4 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Advertising, Ad Channels, Advertising Agencies, Marketing and Advertising, Ad Types
Objectives of the Course
The aim of this course is to make students learn advertising communication. It is aimed to teach general information, advertising models and advertising media about basic issues such as advertiser, target group, advertising campaigns, strategy and copywriting.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and general information about course content |
| 2 | Campaign brief |
| 3 | Agency identity, agency culture, agency promotion texts (Mission, vision, activity areas, references, employee profiles) |
| 4 | Agency promotion material (Visual solutions) |
| 5 | Agency presentation material (PowerPoint presentation) |
| 6 | Strategic studies (target audience, media, budget) |
| 7 | Positioning |
| 8 | Midterm |
| 9 | Creative works |
| 10 | Production process |
| 11 | Campaign products pre-test |
| 12 | Presentation Preparation |
| 13 | Effective presentation techniques |
| 14 | Evaluation of presentations |
Textbook or Material
| Resources | Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Yaratıcı Sıçramalar, Micheal Newman, Yeni Reklamcılık, Atilla Aksoy (Bilgi Üniversitesi Yayınları |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||