Communication Design
Course Details
KTO KARATAY UNIVERSITY
Faculty of Social and Human Sciences
Programme of Communication Design
Course Details
Faculty of Social and Human Sciences
Programme of Communication Design
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 04330008 | Introduction to Advertising | 2 | Autumn | 3 | 3+0+0 | 4 | 4 |
| Course Type | Compulsory |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | - |
| Mode of Delivery | Face to Face |
| Prerequisites | - |
| Coordinator | - |
| Instructor(s) | Assoc. Prof. Eda SEZERER ALBAYRAK |
| Instructor Assistant(s) | - |
Course Instructor(s)
| Name and Surname | Room | E-Mail Address | Internal | Meeting Hours |
|---|---|---|---|---|
| Assoc. Prof. Eda SEZERER ALBAYRAK | C-CZ28 | [email protected] | 7262 | Wednesday 13:00-14:00 |
Course Content
Reklam, Reklam Mecraları, Reklam Ajansları, Pazarlama ve Reklam, Reklam Türleri
Objectives of the Course
The aim of this course is to make students learn advertising communication. It is aimed to teach general information, advertising models and advertising media about basic issues such as advertiser, target audience, advertising campaigns, strategy and copywriting.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | Has the ability to use tools, methods, techniques and computer software required for communication design applications. | 3 |
| P10 | To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained. | 5 |
| P11 | To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program. | 5 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Knowledge: Knows the necessary tools, methods, techniques and software. | P.4.1 | 1 |
| O2 | Comprehension: Refers to the tools, methods, techniques and software required. | P.4.2 | 1 |
| O3 | Knowledge Knows how to access data related to the field. | P.10.1 | 1 |
| O4 | Comprehension: Expresses the data by classifying them. | P.10.2 | 1 |
| O5 | Analysis: Analyzes the use of data collected in the field. | P.10.4 | 1 |
| O6 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | P.11.1 | 1 |
| O7 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | P.11.2 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | Introduction and general information about course content |
| 2 | Advertising as a form of communication |
| 3 | Marketing and Advertising-I |
| 4 | Marketing and Advertising-II |
| 5 | Marketing and Advertising-III |
| 6 | What is advertising? |
| 7 | Relation of Advertising with Other Areas and Advertisement |
| 8 | Midterm |
| 9 | Ad Types, Classifications |
| 10 | Advertising Agencies |
| 11 | Advertising Media-I |
| 12 | Advertising Media-II |
| 13 | Advertising and Integrated Marketing Communication |
| 14 | Countries and Advertisement Schools |
Textbook or Material
| Resources | Müge Elden, Reklam ve Reklamcılık, Say Yayınları, 2010. , Mehmet Özkundakçı, Reklamcılığa Giriş. , Yaratıcı Sıçramalar, Micheal Newman |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Attendance | - | - |
| Laboratory | - | - |
| Practice | - | - |
| Field Study | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Listening | - | - |
| Midterms | - | - |
| Final Exam | - | - |
| Total | 0 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 0 | 0 | 0 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 0 | 0 | 0 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 0 | ||
| Total Work Load / 30 | 0 | ||
| Course ECTS Credits: | 0 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P4 | P10 | P11 |
|---|---|---|---|---|
| O1 | Knowledge: Knows the necessary tools, methods, techniques and software. | 5 | - | - |
| O2 | Comprehension: Refers to the tools, methods, techniques and software required. | 5 | - | - |
| O3 | Knowledge Knows how to access data related to the field. | - | 5 | - |
| O4 | Comprehension: Expresses the data by classifying them. | - | 5 | - |
| O5 | Analysis: Analyzes the use of data collected in the field. | - | 5 | - |
| O6 | Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use. | - | - | 4 |
| O7 | Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field. | - | - | 4 |