Communication Design

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
04320006	Public Relations and Advertising	1	Spring	2	3+0+0	4	4

Course Type	Compulsory
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	Speech, discussion, practice
Mode of Delivery	Face to Face
Prerequisites	No
Coordinator	-
Instructor(s)	Assoc. Prof. Birol BÜYÜKDOĞAN
Instructor Assistant(s)	-

Name and Surname	Room	E-Mail Address	Internal	Meeting Hours
Assoc. Prof. Birol BÜYÜKDOĞAN	-	[email protected]

Basic Vocational Courses	X
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Program Learning Outcomes	Level
P9	Has the knowledge of all dimensions of verbal and non-verbal communication and can put them into practice.	5
P10	To reach, evaluate and interpret existing data on problems, changes and developments in all areas of communication; to collect new data if necessary, to develop solutions with the data obtained.	5
P11	To have sufficient interdisciplinary knowledge on social and cultural issues related to communication field and programs and the ability to use this knowledge in the areas covered by the program.	5
P12	To have knowledge about scientific, social, economic, legal, political developments etc.	3
P13	To have the ability to research, plan, transform into products, and apply with a creative and critical approach.	4
P14	To have the ability to carry out team work in the field.	3
P15	To have knowledge about legal regulations and professional ethical principles related to the field.	5
P16	To be sensitive about the universal and social effects and legal consequences of professional studies in the field such as human rights, cultural diversity, environmental problems, public interest and public service.	5
P17	To have knowledge and experience about the practices in business life; to have the ability to act with the awareness of entrepreneurial and innovative approach.	5

Upon the successful completion of this course, students will be able to:
No	Learning Outcomes	Outcome Relationship	Measurement Method **
O1	Knowledge Knows how to access data related to the field.	P.10.1	1,6
O2	Comprehension: Expresses the data by classifying them.	P.10.2	1,6
O3	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	P.11.1	1,6
O4	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	P.11.2	1,6
O5	Application: Applies the interdisciplinary knowledge covered by the field to designs.	P.11.3	1,6
O6	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	P.11.4	1,6
** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7

Week	Topics
1	Introduction and explanations about the course
2	People, relationship and communication
3	Other concepts related to public relations
4	Public relations definitions
5	Historical development of public relations
6	development of public relations in Turkey
7	Public relations industry: Actors and relationships
8	Midterm
9	Public relations and media
10	Public relations and media
11	Ethical codes in public relations
12	Application areas of public relations
13	Application areas of public relations
14	Application areas of public relations

Resources	Filiz Balta Peltekoğlu (2016). Halkla İlişkiler Nedir? İstanbul: Beta Basım Yayım. , Fatma Gecikl (2016). Halkla İlişkiler ve İletişim. İstanbul: Beta Basım Yayım
	Public Relations in the Virtual Environment

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Quiz	-	-
Listening	-	-
Midterms	1	30 (%)
Final Exam	1	70 (%)
Total		100 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	14	3	42
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	14	3	42
Midterms	1	16	16
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	1	20	20
Other	0	0	0
Total Work Load:			120
Total Work Load / 30			4
Course ECTS Credits:			4

Relationship Levels
Lowest	Low	Medium	High	Highest
1	2	3	4	5

#	Learning Outcomes	P10	P11
O1	Knowledge Knows how to access data related to the field.	5	5
O2	Comprehension: Expresses the data by classifying them.	5	5
O3	Knowledge: Knows the social and cultural issues involved in the field and its interdisciplinary use.	5	5
O4	Comprehension: Expresses the interdisciplinary use of social and cultural issues within the field.	5	5
O5	Application: Applies the interdisciplinary knowledge covered by the field to designs.	5	5
O6	Analysis: Analyzes the interdisciplinary knowledge covered by the field.	5	5