Social Service
Course Details
KTO KARATAY UNIVERSITY
Faculty of Economics, Administrative and Social Sciences
Programme of Social Service
Course Details
Faculty of Economics, Administrative and Social Sciences
Programme of Social Service
Course Details
| Course Code | Course Name | Year | Period | Semester | T+A+L | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| 03041012 | Public Relations | 2025 | Autumn | 3 | 2+0+0 | 4 | 4 |
| Course Type | Elective |
| Course Cycle | Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6) |
| Course Language | Turkish |
| Methods and Techniques | Anlatım, Soru-Cevap, Tartışma |
| Mode of Delivery | Face to Face |
| Prerequisites | Yoktur |
| Coordinator | - |
| Instructor(s) | - |
| Instructor Assistant(s) | - |
Course Content
Halkla ilişkiler bilim dalının doğuşu; halkla ilişkiler teorileri, halkla ilişkiler stratejileri, kurum içi iletişim, kurum imajı ve kurum kimliği, sunulan hizmet ve ürünlerin iç ve dış hedef kitleye ve kamuoyuna tanıtımı; kamuoyu nezdinde sempati oluşturma ve bunu sürekli kılma; verilen hizmetin paydaşları ile iletişime geçme, işbirliği yapma veya ortak tavır belirleme.
Objectives of the Course
The main aim of the course is to provide easy interaction by teaching public relations and communication techniques by using scientific approaches in relations with the interlocutors and to develop the skills of using voice, word and body language in communication.
Contribution of the Course to Field Teaching
| Basic Vocational Courses | |
| Specialization / Field Courses | |
| Support Courses | X |
| Transferable Skills Courses | |
| Humanities, Communication and Management Skills Courses | X |
Relationships between Course Learning Outcomes and Program Outcomes
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Program Learning Outcomes | Level |
|---|---|---|
| P4 | Professional Relationship and has the ability to communicate effectively. | 4 |
| P10 | Demonstrates ethical and professional behavior. | 3 |
| P12 | Performs social work interventions at the individual, family, group, organization and community level. | 3 |
| P9 | Works with colleagues and other professionals. | 4 |
Course Learning Outcomes
| Upon the successful completion of this course, students will be able to: | |||
|---|---|---|---|
| No | Learning Outcomes | Outcome Relationship | Measurement Method ** |
| O1 | Defines the basic concepts of effective communication processes and professional relationships. | P.4.1 | 1 |
| O2 | Explains the importance of communication in establishing and maintaining professional relationships. | P.4.2 | 1 |
| O3 | Establishes and maintains professional relationships by using effective communication techniques in social service applications. | P.4.3 | 1 |
| O4 | Analyses communication problems that arise in professional relationships. | P.4.4 | 1 |
| O5 | Develops creative professional strategies to strengthen communication and relationship management. | P.4.5 | 1 |
| O6 | Advocates for rights while adhering to ethical principles in social service practices and institutional policy implementation. | P.10.3 | 1 |
| O7 | Demonstrates the ability to initiate, implement and record the process at the micro, mezzo and macro levels by communicating with the applicant system. | P.12.3 | 1 |
| O8 | Critically evaluates internal team and interdisciplinary collaboration processes. | P.9.6 | 1 |
| ** Written Exam: 1, Oral Exam: 2, Homework: 3, Lab./Exam: 4, Seminar/Presentation: 5, Term Paper: 6, Application: 7 | |||
Weekly Detailed Course Contents
| Week | Topics |
|---|---|
| 1 | The concept of public relations, the functions of public relations, the history of public relations, the importance of public relations for institutions (marketing-propaganda), the basic principles of public relations, the purposes of public relations |
| 2 | The concept of public relations, the functions of public relations, the history of public relations, the importance of public relations for institutions (marketing-propaganda), the basic principles of public relations, the purposes of public relations |
| 3 | Tools and Methods Used in Public Relations, Organizational Structure of Public Relations |
| 4 | Tools and Methods Used in Public Relations, Organizational Structure of Public Relations |
| 5 | Features of a Public Relations Specialist, Duties of a Public Relations Specialist |
| 6 | Features of a Public Relations Specialist, Duties of a Public Relations Specialist |
| 7 | Public Relations Process |
| 8 | Target Audience in Public Relations |
| 9 | Target Audience in Public Relations |
| 10 | Target Audience in Public Relations |
| 11 | Press Relations, Concept of Communication, Characteristics of Communication, Basic Principles of Communication, Communication Barriers |
| 12 | Press Relations, Concept of Communication, Characteristics of Communication, Basic Principles of Communication, Communication Barriers |
| 13 | Body Language, Internal Relations and Protocol Rules. |
| 14 | Body Language, Internal Relations and Protocol Rules. |
Textbook or Material
| Resources | SEZGİN, Murat. Halkla İlişkiler. Yüce Medya Yayınları. Konya. 2007 |
Evaluation Method and Passing Criteria
| In-Term Studies | Quantity | Percentage |
|---|---|---|
| Practice | - | - |
| Field Study | - | - |
| Course Specific Internship (If Any) | - | - |
| Homework | - | - |
| Presentation | - | - |
| Projects | - | - |
| Quiz | - | - |
| Midterms | 1 | 40 (%) |
| Final Exam | 1 | 60 (%) |
| Total | 100 (%) | |
ECTS / Working Load Table
| Quantity | Duration | Total Work Load | |
|---|---|---|---|
| Course Week Number and Time | 14 | 2 | 28 |
| Out-of-Class Study Time (Pre-study, Library, Reinforcement) | 14 | 2 | 28 |
| Midterms | 1 | 20 | 20 |
| Quiz | 0 | 0 | 0 |
| Homework | 0 | 0 | 0 |
| Practice | 0 | 0 | 0 |
| Laboratory | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Workshop | 0 | 0 | 0 |
| Presentation/Seminar Preparation | 0 | 0 | 0 |
| Fieldwork | 0 | 0 | 0 |
| Final Exam | 1 | 44 | 44 |
| Other | 0 | 0 | 0 |
| Total Work Load: | 120 | ||
| Total Work Load / 30 | 4 | ||
| Course ECTS Credits: | 4 | ||
Course - Learning Outcomes Matrix
| Relationship Levels | ||||
| Lowest | Low | Medium | High | Highest |
| 1 | 2 | 3 | 4 | 5 |
| # | Learning Outcomes | P4 | P9 | P10 | P12 |
|---|---|---|---|---|---|
| O1 | Defines the basic concepts of effective communication processes and professional relationships. | 5 | - | - | - |
| O2 | Explains the importance of communication in establishing and maintaining professional relationships. | 5 | - | - | - |
| O3 | Establishes and maintains professional relationships by using effective communication techniques in social service applications. | 3 | - | - | - |
| O4 | Analyses communication problems that arise in professional relationships. | 5 | - | - | - |
| O5 | Develops creative professional strategies to strengthen communication and relationship management. | 4 | - | - | - |
| O6 | Critically evaluates internal team and interdisciplinary collaboration processes. | - | 4 | - | - |
| O7 | Advocates for rights while adhering to ethical principles in social service practices and institutional policy implementation. | - | - | 3 | - |
| O8 | Demonstrates the ability to initiate, implement and record the process at the micro, mezzo and macro levels by communicating with the applicant system. | - | - | - | 3 |