Traditional Turkish Arts

Course Code	Course Name	Year	Period	Semester	T+A+L	Credit	ECTS
99801008	Branding	4	Autumn	7	2+0+0	4	4

Course Type	Elective
Course Cycle	Bachelor's (First Cycle) (TQF-HE: Level 6 / QF-EHEA: Level 1 / EQF-LLL: Level 6)
Course Language	Turkish
Methods and Techniques	-
Mode of Delivery	Face to Face
Prerequisites	-
Coordinator	-
Instructor(s)	-
Instructor Assistant(s)	-

Basic Vocational Courses
Specialization / Field Courses
Support Courses
Transferable Skills Courses
Humanities, Communication and Management Skills Courses

Week	Topics
1	Introduction of the course and explanation of what will be taught during a semester. Being a Brand Brand concept Product brand relationship Areas where marking can be done The benefits of branding for consumers Determining the brand name
2	Brand Creation Process
3	Marka Yaratma Süreci Devam
4	Brand Positioning Positioning concept Repositioning the brand Strategies that can be applied in positioning
5	Brand Positioning Continue
6	Marka Kişiliği Marka kişiliği kavramı Marka kişiliğinin yansıttığı değerler, Marka kişiliğini yaratmak Marka kişilik özellikleri Marka kişiliğinin yarattığı sembolik çağrışımlar Marka ve müşteri kişiliği uyumu
7	Brand Personality Continue Project: Brand Building Group Work Division of the class into four groups. Asking to examine the creation process of a brand Re-creating the brand by asking the question ""How would I do it if it were me"". Project initiation.
8	Ara sınav
9	Brand Image Brand image concept Brand identity and image The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
10	Brand Communication Value of advertising to the brand Memorable brand name Providing brand information Trends in brand communication Brand personality and communication Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
11	Brand Value Brand value concept Dimensions of brand equity Brand loyalty Brand awareness Brand strength, brand size and brand influence Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
12	Brand Value Continue Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback.
13	Brand Extension Brand extension concept Necessary conditions for successful brand extension Advantages, disadvantages of brand extension Brand extension strategies Brand Strength Project: Brand Building Group Work The re-creation of the brand continues by asking the question "How would I do it if it were me". Reviewing the project and giving feedback. Termination of the project.
14	Global Marka Markada globalleşme süreci Global markanın avantajları ve dezavantajları Globalleşen markalar Proje: Marka Yaratma Grup Çalışması Grup sunumlarının yapılması.

Resources	RIES A. & L. (2005). 22 Rules of Brand Building. Mediacat Publications.
	RIES A. & L. (2005). 22 Rules of Brand Building. Mediacat Publications.
	RIES A. & L. (2005). 22 Rules of Brand Building. Mediacat Publications.
	RIES A. & L. (2005). 22 Rules of Brand Building. Mediacat Publications.

In-Term Studies	Quantity	Percentage
Attendance	-	-
Laboratory	-	-
Practice	-	-
Field Study	-	-
Course Specific Internship (If Any)	-	-
Homework	-	-
Presentation	-	-
Projects	-	-
Seminar	-	-
Quiz	-	-
Listening	-	-
Midterms	-	-
Final Exam	-	-
Total		0 (%)

	Quantity	Duration	Total Work Load
Course Week Number and Time	0	0	0
Out-of-Class Study Time (Pre-study, Library, Reinforcement)	0	0	0
Midterms	0	0	0
Quiz	0	0	0
Homework	0	0	0
Practice	0	0	0
Laboratory	0	0	0
Project	0	0	0
Workshop	0	0	0
Presentation/Seminar Preparation	0	0	0
Fieldwork	0	0	0
Final Exam	0	0	0
Other	0	0	0
Total Work Load:			0
Total Work Load / 30			0
Course ECTS Credits:			0